Self-extracting binary file “*.bin” files is well know in Linux environment.
Google Earth Linux can be one of the example application running on *.bin format.
Steps to execute this file. Refer to the screen-shot below.
1. Navigate to the directory where you bin file sits.
2. Login as an sudo user and execute “chmod +x thefilename.bin”
3. Run the file by using “./thefilename.bin” command.